Originally posted by The Sherwood Group:
Colgate has created an ingenious advertising campaign to promote their dental floss, but before I explain to you the main detail of these images, take a moment to look at them
Alright, now that you had time to observe the images, in the first one you will now notice that she has one finger too many in her hand, in the second one a phantom arm is on his shoulder, and in the third one the man has only one ear …
The campaign attained its purpose, not only because it proved that food on your teeth draws more attention than any physical defect, but also because subtle changes like these create buzz when folks start telling their friends about the discrepancies.
